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Tuesday, November 6, 2012

Mobile Access to the Web Will Soon Exceed PC

It was said that the number of people accessing the web via their mobile devices will exceed PC users by 2015 in the United States,followed by the Western Europe.

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Analysts at IDC claimed that the number of people using the web through a personal computer in the United States will decrease from 240 million this year to 225 million in 3 years. In the meantime, the number of mobile users will grow from 174 million to 265 million over the same period. This trend is expected to be followed in other parts of the world – for instance, the Western Europe will face the same proportion a couple of years later.

With smartphones becoming increasingly widespread, the chances are that the situation will remain the same if not more so in emerging markets while the users switch from feature phones. At the same time, sales of personal computers are expected to stay lower. More and more often you can see the mobile phone icon next to your friends’ “online” status. The experts claim that at the same time the mobile advertising throughout the globe will increase from $6 billion last year to $28 billion in 3 years.

Anyway, this change will most likely have an impact on overall advertising revenues. The statistics shows that a lot of companies have struggled to get money from Internet advertising despite generating large revenues from PC use. One of the bright examples is Facebook, which has struggled to really effectively monetize online advertising, as you can see from its dropping share value. The predictions are that the 66% of the social network members visiting the service through a personal computer this year will drop to 52% in 2016.

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