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Thursday, December 22, 2011

Entertainment Industry Discontent With Google


Search giant Google has been blasted by the Recording Industry Association of America for doing not much to fight piracy. Last year the company promised to take 4 specific anti-piracy steps like responding to take-downs in a faster way, deleting pirated terms from their auto-complete feature and make it harder for violating websites to participate in their advertisement feature AdSense, as well as make it easier to search for legal material.
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Back in 2010, the music industry has issued a so-called “report card” on what it believes is search giant’s slow progress towards making this happen. There the Recording Industry Association of America claimed that the company’s efforts are incomplete, but it wasn’t clear until now what they meant by that since it gave a clear indication about what it really wanted. The industry complained that if a user types in a torrent-related term, the auto-complete feature will still give them answers instead of automatically banning the user or doing anything else.

The RIAA believes that the search giant should prioritize online services selling legitimate content over unauthorized ones. Although this seems harmless, Google could be justified in pointing out that it gives the entertainment industry authority to take a decision which of its members should be at the top of any search.

The anti-piracy outfit added that the search engine needs to be more proactive about banning unauthorized websites from using its advertising program. Now if the music industry sees a website it doesn’t like, it should send a take-down notice to the company.

In other words, Google is required to somehow censor its own results by psychically finding out which services the RIAA doesn't like and taking it offline without asking. Meanwhile, the report also moans about the engine’s promise to respond quickly to take-down requests.

The matter is that Google still doesn’t filter Android Marketplace, i.e. doesn’t adequately screen applications before accepting them in its store and doesn’t blacklist them from AdSense and Google Wallet.

In response, Google has probably started suspecting that the RIAA is never going to be friendly to the search engine. The industry experts suggest that it’s perhaps better for Google to obey the law instead of going down the messy road of trying to butter up the industry.

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