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Saturday, March 10, 2012

RIAA Talking About SOPA

The Chief Executive Officer for the Recording Industry Association of America, Cary Sherman, has recently made a statement in regards to the worldwide protests against the new copyright legislation SOPA. And received a lot of comments from the readers.

Now Cary Sherman decided to respond to the numerous malicious comments, despite of the claims that it’s hard to imagine anyone in the United States having less credibility than the RIAA’s CEO. As a result, Sherman released several newly developed arguments.

First of all, the critics pointed out that the entertainment companies had to start working out how they can retain success in the modern world, instead of trying to make it go back to the way it used to be. Sherman responded that the music industry agrees and, in fact, it has already done that. He thinks that no industry has transformed itself as much as the music one. Over 50% of its revenues are claimed to originate from digital formats. It also has more licensed services than any other entertainment industry (remember Amazon, iTunes, Pandora, Spotify, YouTube and many more), as well as more ways where the material is provided legally to consumers. As you can see, the RIAA has an enormous stake in the success of the web, as it is considered the future of the music industry.

Meanwhile, the real problem with copyright is claimed to be not that it legally lasts seventy years, but that it actually lasts only seven minutes. Music is available illegally on the Internet as soon as the albums are released, if not before that date. To this problem, Cary responded by saying that there would always be people insisting on arguing that the current copyright legislation has become “overbearing”. However, the laws can’t be logically overbearing if they are utterly incapable of responding to offshore pirate websites that even the copyright opponents recognize as a problem. Actually, the copyright today offers not much real protection, especially when the industry doesn’t have any tools to deal with people operating beyond the reach of their legislation. And that’s exactly what the law was trying to tackle.

Cary Sherman pointed out the positive measures across the article that his organization had taken within the last years, making a whole lot of sense. Still, the future steps of the outfit in this tiresome fight against piracy remain more important than the past.

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