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Wednesday, January 4, 2012

Movie Industry Killing Films, Not Pirates

Famous film writer David Germain claimed that this year's box office receipts appeared below last year not because of piracy, but rather because the studios didn’t have a successful movie.


Back in 2010, they had Avatar and Dark Knight, but in 2011 they didn’t get a single must-see mass blockbuster. Nevertheless, this reveals one of the problems that the movie industry has been having adjusting itself to our digital era.

For a while now, the movie studios have tried to encourage consumers to the cinemas by developing a product worthwhile experiencing in comparison to what people could have at home. But it wasn’t like that: instead, the movie studios have jacked up the price of a cinema ticket so much that they could now be compared to live concerts and restaurants. Indeed, today a family of four will have to mortgage their house if they want to see a film. So, when they have other, cheaper alternative, they won’t even bother – most people will just wait for the movie to come out on DVD and watch it at home.

There used to be time when users were happy with the fact that they find themselves tossed in a room with a bunch of strangers, where the worst worry is about someone rustling their sweetie packets. However, today you have to worry about people with cell phones that keep ringing and sending messages, or even about an idiot insisting on shouting a review of the movie to their mate over the phone. With audience experience going, sitting in a dark room with a bunch of kids watching Transformers would drive someone to bittorrent in order to avoid the experience.

The next problem is the inflated prices of food available in the cinema – indeed, it is unclear to everyone why popcorn and fizz, which have to be about the cheapest food products should cost so much. David Germain pointed out that the movies currently being screened are actually more about overhyped disappointments and there’s really a complete lack of choice. In 2010, indie, foreign and documentary movies did really well, they also cleaned up at Netflix and Blockbuster. Germain also added the statistics shows that while the audience still loves films, cinema theaters are already losing their charm and the studios have lost the plot.

Meanwhile, the Motion Picture Association of America insists that everything will be all right if they could crucify some more file-sharing pirates.

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