The company has finally given in to pressure from everyone else in the industry and is currently planning to introduce a “do-not-track” feature on its browser.
The company is well-known for standing up for the rights of its advertisers to know what its users were doing. Nevertheless, it seems that Google finally changed its mind and is planning to support a “do-not-track” feature (DNT).
Support for DNT has been introduced in Chromium version 23.0.1266.0, but Google’s Chrome browser that incorporates the Chromium code hasn’t added the feature to its developer channel yet.
Mozilla's Firefox browser was first to welcome a “do-not-track” feature, which then was supported by Microsoft Internet Explorer, Apple Safari, and Opera – in other words, the majority of the market. In the meantime, Google only tried using a plug-in named “Keep My Opt-Outs”, but still was unenthusiastic about the “do-not-track” feature itself. Of course, not many advertisers did anything when they knew about this feature, and Google didn’t want to lose its clients. As for its latest decision, media reports say that the company was now quite happy with the move to the feature because it isn’t that effective as its developers insist. The matter is that there are still a couple of disagreements about how to implement the feature.
However, the largest software giant in the world, Microsoft, has raised the bar: the company announced it will set the default “do-not-track” to high on its Internet Explorer browser to ensure that users’ tracking isn’t possible anymore. In the meantime, Vole has been accused of setting a standard that didn’t comply with the specification.
The company is well-known for standing up for the rights of its advertisers to know what its users were doing. Nevertheless, it seems that Google finally changed its mind and is planning to support a “do-not-track” feature (DNT).
Support for DNT has been introduced in Chromium version 23.0.1266.0, but Google’s Chrome browser that incorporates the Chromium code hasn’t added the feature to its developer channel yet.
Mozilla's Firefox browser was first to welcome a “do-not-track” feature, which then was supported by Microsoft Internet Explorer, Apple Safari, and Opera – in other words, the majority of the market. In the meantime, Google only tried using a plug-in named “Keep My Opt-Outs”, but still was unenthusiastic about the “do-not-track” feature itself. Of course, not many advertisers did anything when they knew about this feature, and Google didn’t want to lose its clients. As for its latest decision, media reports say that the company was now quite happy with the move to the feature because it isn’t that effective as its developers insist. The matter is that there are still a couple of disagreements about how to implement the feature.
However, the largest software giant in the world, Microsoft, has raised the bar: the company announced it will set the default “do-not-track” to high on its Internet Explorer browser to ensure that users’ tracking isn’t possible anymore. In the meantime, Vole has been accused of setting a standard that didn’t comply with the specification.
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