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Friday, September 28, 2012

Microsoft Tablet Plans

For quite a while now, the industry experts believed that Microsoft was planning something spectacular. This move was supposed to make people forget both Android and Apple and establish Microsoft as a leader in the tablet market.

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There was a speculation that Microsoft was going to introduce a subsidized Windows RT tablet for around $300, which is basically a giveaway. Although this would make hardware makers unhappy, it would at the same time establish Microsoft’s new OS and lead to the software giant becoming a leader in the market of mobile devices.

However, the speculation was based on the belief that the software giant would use common sense and its resources to make the company relevant again. But Microsoft is in fact a huge and clumsy company, which has yet to create anything either responsive or innovative in order to enter the mobile market.

A recent leaked slide from Asus revealed that the price of its Vivo Tab RT, which is scheduled to be released along with Windows RT in a month or so, will start at $600. Actually, this is even more expensive than the iPad 3. And, of course, it’s a full $200 more expensive than the iPad 2 or Galaxy Tab 2 10.1. Therefore, the only reason to be so expensive is to have some insane hardware specs. But it turned out to be a wrong assumption.

In fact, Vivo Tab RT is just an Android Transformer that can be plugged either into a keyboard/battery dock for additional $200 or a docking station for $150. In the meantime, Microsoft believes that people will be ready to pay $600 for the tablet only because it carries Windows RT. However, this belief is quite arrogant, as most people are happy with their Android tablets.

It seems that Microsoft better have something planned. The matter is that its new OS, Windows 8, was developed as a tablet OS, and this feature was one of its main claims to fame. Indeed, the very fact that the operating system is too tabletish may cause users to look somewhere else. In case tablet users believe the software is too expensive, Microsoft will simply fail to make up the money on the new crowd. The new generation of users is more tech-savvy and readily chooses the cheaper alternatives. It seems that Microsoft will get another caning and now the company might appear unable to escape in its current form.

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