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Tuesday, October 16, 2012

YouTube Improving Its Takedown Requests Process

The most popular streaming service across the globe has been using Content ID – a kind of software that contributes to the website’s attempts to stay within the legal boundaries and remove illegal content under takedown requests.

The portal has been using Content ID for 4 years now, and it figured out that it’s time for a change. The service made a decision to improve the appeals process in order to help the users who upload content fight gratuitous requests. In addition, YouTube believes that this software should be able to detect false takedown requests, which would help minimize the risk of massive takedowns.

YouTube explained that its users had always had the ability to dispute program claims on their content if they thought they were invalid. But if a content owner rejected it, no recourse was left for the uploader for certain types of claims (for instance, monetize claims). Now YouTube is planning to introduce an appeals process to provide eligible users with another choice of dealing with a rejected dispute: when you file your appeal, a video owner can have 2 options: either to release a claim or file a formal DMCA notice.

The statistics say that ever since the program was launched, over 3,000 content owners used it, which supplied the portal with more than 300,000 reference files. It means that once the video owner uploads a song on the streaming service, it is able to ask YouTube to remove all illegal copies of that video or choose to monetize them by becoming part of Google’s advertising program.

When combined with the DMCA, this may have two effects: the first one is helping YouTube uploaders to protect their videos, and the second one is convincing video owners to choose monetization over accusing YouTube of piracy.

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