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Saturday, August 4, 2012

IFPI’s Report Leaked, Strategy Disclosed

A secret report from the entertainment industry’s outfit IFPI leaked to show a remarkable strategy. The latter was penned by the music industry group’s chief anti-piracy officer Cardinal Mo Ali. He says that the industry has five weapons in its armory: takedown, disruption, investigation, lobbying and litigation, let alone the fanatical belief that it’s completely right.

The anti-piracy outfit point out that there’re two times of illegal material: the heresy of the data held on users’ machines and distributed through peer-to-peer networks like BitTorrent or eDonkey. Based on the later “heresy”, the entertainment industry has taken strategic steps against LimeWire (Gnutella) and The Pirate Bay with Demonoid (BitTorrent).

Although the report doesn’t specify what it actually did, the observers suspect that the comfy chair was produced. Another heresy was the data held on central servers, including file-hosts and cyberlockers. After taking action against MegaUpload, the industry is now forced to admit that the cyberlocker’s stats paled into insignificance if compared to the others.

The author of the report insists that file-hosts must proactively filter for violating content, but in case they fail to do so they have to operate an effective and efficient notice and takedown system. According to the report, people were noticed downloading and sharing of the data across mobile data and other wireless networks, which is now possible with these new smartphone features.

The worries of the industry are that these networks are providing here-and-now streaming of the material via various plans, while the hardest part here is that it makes it difficult to match an IP address to a subscriber to let the industry catch the offenders. The report complained that Apple and Android architectures are built in such a way that they encourage the creation of 3rd party music applications.

Apparently, the entertainment industry is trawling both the App Store and Google Marketplace and seems to have created quick takedown agreements with Google, Apple, Microsoft, Nokia and Palm in order to remove applications they do not like.

Unsurprisingly, the report trots out the same line about how it proved that unauthorized services are annually stealing hundreds of millions of dollars, thus creating opportunities for both money laundering and tax evasion.

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