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Saturday, November 26, 2011

Entertainment Industry Will Kill Copyright Law

According to the technology chief of the European Union, the industry’s ways of using copyright legislation as an instrument of punishment will lead to the breakdown of the whole system of copyright, because today artists already get nothing from it.
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Neelie Kroes, digital agenda commissioner of the European Union, claimed that creative industries really need to develop new technological methods of distributing copyrighted content instead of fighting against them. She has also pointed out that the existing copyright legislation wasn’t actually rewarding the vast majority of the content creators as it should have been.

During the interview to a local media, Neelie Kroes explained that today when people hear the word “copyright”, they automatically hate what is behind it. She said that although the system should aim at awarding creative people, it is somehow being used as an instrument to “punish and withhold”.

Kroes believes that both Internet distribution and cloud computing can represent a new way of buying, delivering and consuming copyrighted content. Meanwhile, the existing legitimate framework around copyright doesn’t seem to be flexible enough to let the rights owners benefit from it. The entertainment industry has been long moaning about the damage done to the content creators by Internet copyright infringement. At the same time, governments and courts in many countries have reacted by blocking access to online services helping users illegally share copyrighted content, including music, videos, games and software.

EU digital agenda commissioner announced that she is going to overcome the entertainment industry’s failure to agree on pan-EU licensing deals. Neelie Kroes highlighted that she doesn’t like the way countries like the United Kingdom tax e-books more highly than they do real books. At the same time, she said, while all this enforcement is continuing, 97.5% of content creators earn less than $1,300 a month from the existing copyright system.

Meanwhile, Kroes didn’t provide any definitive suggestions about what would replace the existing system. The only audible thing she said was that the industries which advocate new business models are supposed to get a fairer crack of the whip.

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