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Tuesday, June 12, 2012

10% of Australian Pirates Quit Infringing

Intellectual Property Awareness Foundation has recently conducted a study saying that 10% of Aussies have stopped downloading copyrighted TV shows and films. The survey was conducted online by Newspoll on behalf of the outfit comprised of owner companies like Foxtel and the US entertainment industry.

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A month ago, 1654 Australians expressed their opinion about copyright infringement on the Internet. It turned out that just 27% of them are actively downloading copyrighted video material. Moreover, 10% of them confessed that they used to download copyrighted material at least once, but now decided to quit. 67% admitted that they prefer more legal options available out there. Finally, 61% claimed that they have stopped from downloading because they now consider piracy the wrong thing.

Of the 10% who claim to weekly download video content, 72% do it because the content isn’t legitimately available, while 86% admitted that they do it because it is free.
Favorite source of download for the Australians are The Pirate Bay (21%), YouTube, IsoHunt, Google, LimeWire, and iTunes.

Last year, Ericsson found out that legitimate alternatives started gaining popularity – for instance, ABC’s iView became famous, reaching the popularity of file-sharing portals. Today’s survey revealed that more Australians want to buy or rent a DVD after watching its illegal version. They also express the will to pay for their downloads or for streaming accounts. 54% of respondents agreed to pay $3 for a TV show instead of illegally downloading it.

The reasons for such survey results included the decision of Australia’s High Court that an ISP (iiNet) didn’t authorize its customers’ copyright violation, by not sending warnings to them. According to the respondents, 62% of them aged 18 to 24 would stop from unauthorized downloads after being warned by their broadband provider. Meanwhile, the thought of having the Internet connection suspended did not have much success.

However, suggesting P2P traffic being a profitable exercise for Internet service providers is deemed wrong. The experts point at the example of the US services Netflix and Hulu, which had a hand on diminishing P2P traffic. Citizens of the country are still subject to staggered release windows and delays, and that’s why they have to look for the other ways of getting material they want.

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