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Wednesday, June 20, 2012

Skype is Ruined by Advertisements

It seems that the popular P2P calls are no longer free, with the services offered by Skype being plagued by huge display adverts. The company is now bringing in the feature known as “Conversation Ads”, which will pop up within the calling window when you are talking to someone. Perhaps, the Skype marketing department believes that the users will see the ads and start talking about their content to the caller.

Actually, it’s something that advertising people always believe in – that their product is so good that the consumers will want to talk about it. However, in reality the callers will be swearing at the ad.

Skype admitted that the advertisements will be targeted at the consumers based on their location, gender and age. The representatives of the company explained that on a 1:1 audio call, the callers will see material that could spark additional topics of conversation, relevant to the users, as well as “highlight unique and local brand experiences”.

Apparently, people have nothing better to do in a consumption-based capitalism other than discussing the goods randomly flashed on their screens. Meanwhile, Skype marketing department believes that the advertising is a great way for the company to create interactivity between the users’ circle of friends and family and the brands they care about.

The experts suspect that the advertisements won’t be small as well, promising the display ads to be just as big as the picture of someone you are trying to talk to. Another hint the observers have made is that the adverts will pop up during Skype-to-Skype audio calls for Windows users. Nevertheless, only those will be affected who don’t have Skype Credit or subscriptions.

The company claims that there won’t be any degradation of the call quality and that the advertisements will be silent and non-expanding. In addition, the most discontent Skype users will be allowed to opt out of personalized advertisements, though it is a bit tricky to do. If you are one of them, then go to the Privacy menu in Tools and choose Options of Skype for Windows OS. Although you will still get advertisements, those will relate only to your location rather than hit your personal information.

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