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Thursday, June 7, 2012

Music Industry Asked Google to Do Its Job

The Recording Industry Association of America is getting miffed that Google’s way of removing copyrighted content takes too long. Press reports reveal that the music industry wants to issue unlimited takedowns to Google Data.

Indeed, recently the pro-copyright outfit blasted the search engine’s updated Transparency Report tool, which indicates that the major music and video rights owners weren’t really using Google’s takedown instruments to their full extent. By the way, the main user appeared to be Microsoft. This April, the infringement detection firm named Marketly LLC topped the takedown list with 380,000 takedowns, all were made on behalf of Microsoft. As for other active users, the next spot on the list was NBC Universal, followed by the UK music trade group BPI.

The entertainment industry for some reason felt that generating the takedown lists was taking too much time and money, and ended up with the situation where one link was removed and its identical copy immediately took its place.

The executive vice president for anti-piracy at the Recording Industry Association of America explained that in a month the search giant received multiple DMCA notices over 300 illegal copies of the same song owned by its member company. Nevertheless, the track is still available on the website these days, and can still be reached by a search result link indexed by the engine.

It looks like the music industry is simply waking up to the reality of how fruitless it is to try and stop file-sharers. That’s why, rather than wasting its own time, the RIAA now insists that the search engine must be doing its job for it. In fact, the industry wants Google to refuse to link to files having an identical hash to those that have already been removed. The RIAA also wanted the engine to prioritize such websites as iTunes and Amazon’s music store above other destinations. It added that Google limited the number of links the industry can ask it to remove daily. It believes that Google has the resources to allow takedowns and reduce piracy. And this limitation remains regardless of the requests to remove it. However, this isn’t exactly true – although Google does have limits on takedowns, its Webmaster tools allows for 1,000 URLs per copyrighted file and 10 such files per notice, which makes it 10,000 URLs per day. At the same time, the Transparency Report tool shows that this tool isn’t used to its fullest extent.

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