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Thursday, June 7, 2012

Mobile Browser Wars

It seems that software in the mobile sphere has already reached the same stage that the web technology saw in the 1990s. The experts point out that everything is gearing up for the mobile's browser war.

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So, the 5 superpowers today are Google, Microsoft, Apple, Yahoo and Firefox with the Ottomans being played by Opera and a nice sofa. Hopefully, whoever wins this war will be able to direct mobile users to its online services, and gather information that might be used in targeted advertising.

Industry experts said that the difference between the browser wars is that everyone would be trying to manage their strategy in the multiscreen and multiplatform world. The latest researches show that access to the web from mobile devices doubled in the year to January to 8.5% of all web usage.

Meanwhile, Google introduced a full version of its mobile Chrome browser, which will soon replace the unnamed browser on all devices powered by Android platform. Chrome had occupied 21.5% of the mobile Internet, overtaking Opera, which earlier had 21.3%. So, Google is seen in the Microsoft position in this war, with its Chrome being able to elbow its way in thanks to Android, while having a lot of momentum on the PC.

Apple Safari is doing well because it is the default browser on iPhones. Meanwhile, Nokia, BlackBerry and some others can only pick up crumbs dropping from the others' table. However, Microsoft will most likely to come back from exile when Windows 8 comes out. The software giant is pushing its own Internet Explorer browser for Windows devices, but it’s limiting compatibility to lock out the riff-raff.
At the moment, it isn’t clear how fair the mobile browser war will be. The leaders, including Microsoft, Apple and Google, are able to risk an antitrust case and try to block other users from using their OS. In this case, history will have repeated itself, but this is not something that Microsoft will want to see.

However, the experts predict that the browser war has a number of unpredictables – for instance, the largest social network in the world, Facebook, was said to be thinking about acquiring Opera. The site has the only problem – it doesn’t actually have a cunning plan to make itself work on mobile yet.

By the way, it might happen that Amazon also participates in the war, as it has developed its own browser for the Kindle. 

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